Every brand, marketer, and agency creative wants to make great content on TikTok. That's why we created Made for TikTok — an ongoing video series to inspire and educate marketers and agency creatives on how to make great branded content for our unique platform and audience, introducing them to insights and solutions in a way that's actually entertaining.
Our first series, unveiled atTikTok Worldlast year, shaped up as aworkout training program for brandsled by film director and creator David Ma. As someone who started his career in the creative ad industry, David was able to use his experience to help advertisers navigate the exciting new world of branded TikTok content. The ability to bridge the worlds of TikTok and marketing is something you'll notice we looked for again in Made for TikTok 2.0.
Our first guest, Oliver McAteer, is Head of Development at Mischief USA—the award-winning creative agency behind theculture-driving TikTok campaignthat drove a 25x increase in website orders foreos. As the face of Mischief's TikTok account,Oliver lives and breathes TikTok-first and knows all about creating branded content that resonates. He's a firm believer that creative agencies have a responsibility to lead the way on TikTok, so we sat down with him to hear his thoughts about how they can do just that.
Creators are the heartbeat and soul of TikTok, and they've changed what it meansto be influential.To get an inside look at how brands can work with creators more authentically*, we sat down withEric Sedeño,an art director, graphic designer, and TikTok creator with over 750k followers who affectionately refer to him as "bestie" in the comments of his videos. When it comes to creator partnerships, Eric encourages brands to move away from thinking of branded content as a commercial or a way to land a product—instead, focus on entertainment value and landing the "aura of your brand."
When it comes to TikTok-first strategy, NERF means business. When the beloved toy brandmade waveslast year by adding a Chief TikTok Officer to its marketing team, we knew we had to get her on the show. Sophie Jamison is a TikTok creator with 2.1 million followers, known for her video editing skills and fanatical passion for the NERF brand. In our third episode, Sophie breaks down her approach to jumping on lightning-fast trend cycles, learning from failure, and focusing on the analytics that matter most.