The New York Times
In a time when life itself has come into sharp focus, New York Times journalism has never been more essential.
“Life Needs Truth” is a campaign that responds to the idea that the truth can guide us through life and help us navigate the world we live in.
The work is the next iteration of the “The Truth Is Essential” campaign that shows Times journalism as part of the fabric of life. The work looks to capture the current time in America through the lens of New York Times reporting—bringing it to the fore—and reminding people that, in times like these, we all need journalism to help us process the world
A visual poem, crafted from journalism
The films are poems about life crafted from New York Times journalism and structured over five verses. Built with words lifted from New York Times articles, the headlines come together with the beat of Makaya McCraven’s jazz and the sound of typing to put the infectious rhythm of the writing and the story in the viewer’s head.
Snapchat Lens
Curated images and headlines of the current moment and incorporated it into an AR experience for Snapchat. A new way to consume the news and make sense of the world around you.
The truth is essential.
At the very beginning of the pandemic, The New York Times wanted to come out early and battle the wave of misinformation surrounding the coronavirus. Here was our response that kicked off this entire campaign.