The New York Times

The truth doesn’t report itself.

Award winning multi-year campaign for The New York Times that sheds light on the journalists behind the journalism and why it's all worth it. The D&AD Black Pencil winning campaign shows the rigor, guts, nous, nose and perseverance that goes into each headline - finding the truth wherever it may be and bringing it back in word form for the world to read. The campaign spanned film, print, partnerships, podcasts and installation.